Negative Space Logo.
Challenge.
The challenge was to design a logo for a fictitious company within a tight timeframe, relying on Adobe Photoshop and Adobe Illustrator for the creative process.
Action.
In response to this challenge, I decided to create a logo for an imaginary company called Labrador, which specialized in scientific testing. To fulfill the project's goal of utilizing negative space creatively, I incorporated the silhouette of a Labrador retriever into the shape of a laboratory beaker. This approach allowed me to convey a friendly and approachable message for a company typically associated with strict scientific practices.
Result.
The outcome of this project was a logo for Labrador that effectively utilized negative space, successfully blending scientific professionalism with a welcoming and familiar tone. The logo's design not only met the project's objectives but also showcased the company as approachable and inviting, making it more appealing to a broader audience while maintaining its scientific credibility.
